Price optimization
Dynamic, robust, and data-driven pricing.
Price is the steering wheel of retail, yet most still steer by gut feeling. Manual updates and static rules leave money on the table, ignore elasticity, and disconnect pricing from demand reality.
“Turn pricing into your
growth engine.
The solution
Choppycast Price Optimization uses AI to transform pricing from reactive to strategic. Our pricing engine learns continuously from sales, campaigns, and external signals, recommending the right price for every product, every day. Choose your objective, margin, volume, or utilization - and let the system help you optimize toward it.
Core capabilities
Dynamic pricing engine: automated price recommendations based on real elasticity
Promotion simulator: predict campaign ROI before launch
Explainable AI: full transparency behind every price change
Integration-ready APIs: plug into ERP, POS, or e-commerce systems seamlessly
The value
Capture higher revenue on peak days without losing volume on slow ones
Balance profit and fairness through transparent, data-driven pricing
Plan and evaluate promotions with measurable precision
Strengthen brand trust with ethical, explainable automation
Shift from static to strategic pricing, see your ROI before scaling across the portfolio.
Proven impact
Trusted by REMA 1000, Narvesen, 7-Eleven and more, optimizing prices across 2 000+ locations in globally. Driving measurable margin uplift and faster decision-making for both retailers and experience brands.
